Wednesday, 3 October 2007

Blog Maintenance

I am upgrading this blog from the Blogger platform to Wordpress over the next few days.

This will cause interuptions to my normal service over the next few days.

I have decided to migrate for a number of reasons:

  • More flexibilty in my system
  • Better and wider widget development
  • Better comment management
  • New and simpler theme.

Rest assured, I will keep the same RSS feed so once I am back online service will resume as normal.

During the transition this blog will still be available at fraudulent-clicks.blogspot.com

Tuesday, 2 October 2007

Click Sentinel

I  came across a new product in the click fraud product portfolio called Click Sentinel.

It is one of the increasing number "community" click fraud products where data is collated from a number of advertisers to help gauge the real level of click fraud which we cannot get due to the lack of transparency from the search engines.  I talk about this subject at greater length in my post Click Fraud Caring Sharing Few.

Click Sentinel is a javascript implementation of click fraud software.

I have not yet completed my review of the product but first impressions are a good product.

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(AF) Did you know that the higher the bid costs of yoru keyword, the higher the risk of click fraud.  Use Wordze keyword research tools  to help predict high charge/high risk keywords. 

Monday, 1 October 2007

Who's Clicking Who Please Don't Sue

In noticed the following disclaimer on click fraud software supplier Who's Clicking Who website.  I wonder if they had a visit from a certain search engines attorney?

WhosClickingWho?™ Independent Auditing Service is a tool developed solely to help identify abusers fraudulently clicking on Pay-per-click listings, and in no way implies any abuses by the Pay-per-click Search Engines themselves. We believe legitimate Pay-per-click Service companies are also as keenly interested in preventing fraudulent click activity as their customers are. PPC Audit Inc. makes no assertions as to what constitutes fraudulent click activity. Such determinations are to be made between the PPC search engine user and PPC search engine provider, based on the user's data provided.

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(AF) Who's Clicking who? provide an excellent click fraud monitoring solution with 30 days free trail, go on sign up they may need help with legal fees :-)