The Four Benefits of Google Awords - Number Four Flexibility

Google constantly talk about the four benefits of their Adwords programme as reach, cost, timing and flexibility, Over the course of four posts I would like to explain in detail what the four benefits are.

In this post I discuss flexibility.

Google Adwords is a very flexible marketing medium compared to other less dynamic formats such as print. Ad can be created and set to run very quickly, it is estimated that an ad will appear within 15 minutes of its inception.

Following on from the fact ads can be created quickly, there is an unlimited amount of editing, starting and stopping of ads from the campaign management interface on a users account. Once the presses roll with a print ad, there is no changing it.

The last area of flexibility is to do with the placement of an ad. Messages can be run in multiple languages or in a single one, worldwide, in a country, in a state. Adwords is even flexible enough to create ad which only run on computers within a radius of a point of latitude and longitude.

Over four posts, I have detailed the benefits of Adwords of cost, reach, timing and flexibility links to all four posts are shown below

reach
cost
timing
flexibility

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