What is Cost Per Click?

Cost per click or CPC as it is known is web marketing circles was a revolutiinary advertising method when it first hit the web. Whilst Google did not invent PPC, they have quickly become the major player in the space.

Google Pay per click is when advertisers create small ads which are placed on search result pages or on other pages in the google distribution network such as Froogle, Gmail or the many content providers using Adsense.

Whereas many traditional advertising mediums use the cost per impression model, CPC users only pay when an internet users clicks on their ad.

Goto.com (later Overture) is thought to have originated the PPC model.

In February 1998, Jeffrey Brewer of Goto.com, a 25 employee startup company (later Overture, now part of Yahoo!), presented a PPC search engine proof-of-concept to the TED8 conference in California.[4] This and the events that followed created the PPC advertising system.

Source Wikepedia
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