What is Click Through Rate?

Click through rate or CTR is a metric used within an Adwods campaign to show how effective an ad is. CTR is defined in the following manner

numbers of clicks / number of impressions as a percentage

For example if your ad has 44 clicks and has been displayed 2500 time on Google and it's associated properties then your CTR is 0.02%

The higher the CTR rate, the better performing your ad is.

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