Google Radio Ads

Google are currently in the test phase of an extension to the Adwords system. The new system is Google for Radio Ads.

A group of users from the United States have been selected to participate in the user test phase to iron out any problems before a wider beta test programme is rolled out.

Details are scare at the moment, but Radio ads are controlled from the usual adwords account, where ads are created and distributed with metrics on how the ad is performing. Users target their ads by selecting appropriate radio stations for their ads to run on. Information on whether Google provide voice talent is unknown at the moment, but I will monitor the programme and report back as it matures.

This new phase of Google's expanions is powered by the aquisition of a company called dMarc Advertising who's platform to place radio ads and the technology for them to be broadcast was already at an advanced stage.

My opinion on this is that Adwords is developing into a multi media advertising solution. Added to Google Print Ads I can see companies turning to their Adwords account as their first stop for all advertising needs.
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