New product to monitor your trademark in Adwords

I stumbled across a product new to me which adds an interesting dimension to the monitoring of large companies trademarks in Adwords ads.

The protection of trademarked items in Adwords is a hot topic. This was highlighted by a major legal battle between Geico and Google where Geico claimed that Google was infringeing trademarked items by allowing other companies to bid on the word trademark Geico and Geico Direct.

Geico is a well respected car insurance company supplying policies to public sector emloyees in the US. It found that other insurnace companies were bidding on it's trademarks and as a result taking business from them.

They took the case to court in an effort to sue Google for their losses.

Google won the case, but in the aftermath of this, new trademark infringement policies were put in place. If you find someone running ads which are not approved by you as the trademark holder you must notify Google, the ad will be reviewed and pulled if applicable.

The new system from AdsGooRoo automatically scans ads for your trademarked item and produces daily reports and even automated reporting to Google of the problem.

The blurb from their site states:

AdGooroo Tademark Monitoring(TM) finds those advertisers who are bidding on or incorporating your trademarks in their ad copy. Daily alerts, executive summaries and eauotmated complaint forms save your time and mony. Protecing your company's brand name has never been easier.

If your are interested in protecting your trademarks in Adwords, why not check out their product at www.adgooroo.com

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