Aaron Wall - "Click Fraud is a Huge Issue"

Acclaimed SEO consultant and author of the best selling e-book SEO Book claims that

"Click fraud is a huge issue"

In his e-book he talks about filtering out sites which are creating low quality click from the Google content network.  This is an extremely effective way to block fraudulent clicks by restricting which sites publish your ads by monitoring for IP addresses which repeatedly click but generate no value.  A word of caution is that man ISP hide their users behind one IP address, so you may be restricting all of AOL when it is only one user from that network. 

His seminal work on SEO which is constantly update as SEO techniques evolve can be downloaded from the authors own website (af) SEOBook.

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