Testing the Google Invalid Click Filters

I have been the recipient of a barrage of invalid clicks, what is more I know exactly who has committed this indiscretion; Google.

My click fraud monitoring software has detected a large number of click emanating from an IP address in Mountain View California. 

These clicks are over a number of keywords from and via and unknown user agent i.e. it is not a browser and the clicks seemed to display and automated pattern in that they happened very quickly with a very small time on the site.

A quick check of the whois records shows the IP address belongs to one of Google's servers. I am 100% sure that the the clicks are a system check by the Adwords program and the Google filtering system will mark the clicks as invalid but I intend to submit an invalid click investigation report to Google and ask them to confirm that clicks emanating from inside of the company are not credited to my account as true clicks.

The complete lack of visibility of the filtering process, a necessary evil to protect the integrity of the process from abuse, leaves advertisers in a predicament where the phrase trust me I'm a search engine rings true and we have to assume nothing is getting though the search engine filters.

I already have my headline ready for tabloid publication if it turns out I have paid for these clicks

"Google Gazumps Genuine Growth"

I will report back on the post in a future post.

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