Mobile Click Fraud

Some commentators in the Blogosphere are suggesting that mobile click fraud will become a problem.  In his article A Thorny Issue: Detecting Mobile Search Click-Fraud Chris Silver Smith discusses the fact that PPC on mobile search by providers such as Google is inherently susceptible to click fraud due to:

• Lack of IP address
• No Geo-Targeting information
• No ability to hold cookies in older devices 

Chris's article is excellently written and researched, but I would add one fact to his piece in that click fraud on a large scale via a mobile device is probably not cost effective for the fraudster.  It is my experience (in the UK) that WAP based browsing is hugely expensive where the end user  pays per KB downloaded. Comments on the cost of WAP browsing or other mobile methods via 3G for example from other countries would be welcomed.

--

(AF) Search Engine Marketing Magazine Search Marketing Standard