Low Quality Clicks As A Means of Passive Demonstration

I was musing the other day on whether click fraud or invalid clicks could ever be a good thing.  This lead me to the concept of using invalid clicks to demonstrate against evil corporations by effecting their bottom line. 

Here is the scenario I envisaged.  My evil corporation, lets call them MegaBad Things Corp has invented a new anti ageing cream for sale only to the wives of mega wealthy Oligarchs, the terrible thing is that they make the cream by squashing cute ickle kittens  into a gooey mess whilst they are still alive, to make things worse the machine operators laughs (he has to laugh, it is in the corporate squashing manual) and twirls his evil waxed moustache.  

I'm outraged, I must take action , here is my plan:

• I find the keywords MegaBad Things corp are bidding on, in this example it is the name of face cream "From Hag to Fab"
• I find a large group of like minded people and tell them my plan
• At a pre-defined hour of action we type in the keyword and click on the paid ad
• We browse around their site for while, looking at various pages before heading off to the investor relations page
• We click on the contact us link and send a message in the following format

I am complaining about your kittie squashing actions.  I have done this by effecting your bottom line via your pay per click budget.  I have clicked on a link without any intention of buying your products.  This is eating up your daily budget and reducing sales.

Please stop squashing kitties, I will continue to perform this act until you stop your actions.    

• Net effect, hundreds if not thousands of messages to the investor relation team, PPC daily budget eaten up by low quality clicks with the desired effect of reducing sales.

MegaBad Things is an evil corporation and they are not about to lie down and take this type of cr*p from a bunch of liberal and probably poor cat lovers, so they approach the search engine and demand a refund.  Are these click fraudulent?  I don't think they are, they are very low quality to be sure, but the company has invited people to find their website by typing in the particular keywords.  Just because they don't buy "Hag to Fab" does not mean the process is fraud.

It could work, but I am prepared to bet that as soon as MegaBad Things Corp e-mails their analytics showing a trail from a keyword to the investor relation page the search engines will cave and issue a refund.  They know who pays the bills.

Keep on fighting the powers brothers and sisters.