Adwords Click Fraud - Reparation

Over a number of posts I will be discussing the basics of click fraud. What it is, how to detect it, how to report it back to Google and lastly what Google is doing about click fraud.

Part three is how to notify Google, attempt to gain reparation and stop the continued abuse of your ads.

Once you have ascertained that you have a suspected click fraud problem, you need to do two things. Notify Google and then exclude the problem IP addresses.

Google have an on-line form to complete. Their invalid click team will then launch an investigation. The form requests details of the campaign, keywords, details of IP addresses and other information which makes the campaign owner suspicious of click fraud.

Once this has been completed Google will then launch their investigation. Here lies the rub. The investigation is not transparent and companies can not be assured that they will obtain a refund. Techniques for increasing your chance of a refund will be discussed in a later posts.

Once domains committing click fraud against your ad campaign have been identified, it is the best practice to exclude them from accessing your site in future.

From the Adwords campaign manager in the tools section there is a tool called IP exclusion tool. Enter the detected IP addresses and your ads will not be shown to the click fraudsters.
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(AF) Click fraud software from Click Tracks