Google's Click Quality Mission Statement

The mission of Google's click quality team, the group of individuals tasked with developing antidotes for and responding to click fraud have revealed their mission statement.

The mission states:

Protect Google's advertising network and provide excellent customer service to clients. We do that by:

• Vigilantly monitoring invalid clicks/impressions and removing its source
• Reviewing all client requests and responding in a timely manner
• Developing and improving systems that remove invalid clicks.impressions and properly credit clients for invalid traffic
• Educating clients and employees on invalid clicks/impressions.

If this commentator could add another item to the mission it would be

"Report transparently to clients on invalid clicks"

Extracted from the Tuzhilin Report.

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