Click Fraud Monitor - August 2007
In this monthly recurring post, I plot create a table of click fraud percentages from various sources.
I do this because the rate of reported click fraud varies hugely from source to source. At the bottom end, the search engines claim very low levels of click fraud and at the opposing end, suppliers of click fraud services use scare mongering tactics to state click fraud is at artificially high levels.
From this I produce a very unscientific statistical analysis and calculate the average of these percentages. The aim of this analysis is to balance the hype from both ends of the spectrum, and over time hopefully this will give a trend of "claims". Will it go up or down, I will be interested to find out.
If there are any sources I have missed please leave a comment and they will be included in future monitors.
| Organisation | % Click Fraud Aug 2007 |
| 0.02% | |
| Fraudulent Clicks | 3.9% |
| Yahoo | 12% |
| MSN | no data found |
| Click Fraud Network | 15.8% |
| Adwatcher | 20% |
| Click Tracks | 20% |
| Who's Clicking Who | 50% |
Augusts Click Fraud Monitor Average: 11.95%
Sources
I include a link to all sources I use to calculate the rate
AdWatcher (af)
Click Tracks (af)
Who's Clicking Who (af)
Fraudulent Clicks - I include my own measurements from my adwords invalid clicks report and details of invalid clicks from click fraud software running against my accounts.
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