Click Fraud To-Do List

If you are a pay per click campaign manager, then I would like to ask you to one thing today; run an invalid click report from your Adwords account.

As part of their move to be more transparent Google added this additional metric to campaign and account level reports and it is surprising how many people are not taking advantage of this information.

A quick how to:

Login to your Adwords account and go to the report section. Select campaign or account reports, and select the invalid click check box, run your report as normal.

The result was quite a shock to me, for the small period I selected, there were a total of 324 clicks with the invalid clicks result at 24. This means that a little over 7% of my clicks are invalid.

Please note, these are only the invalid clicks that the Google tools pick up, and since Google keeps their click fraud monitoring techniques a secret we do not know what else may slip through the net.

I am interested to get a view of other peoples click fraud percentage, for those of you who run the report, please post your percentages as comments to this post.