Geotargeting to Beat the Click Fraudster

A simple yet effective way to cut down on click fraud is to restrict access to your on-line ads to the countries which commit the most click fraud.

At first this may sound like a poor idea, restricting your potential advertising audience, but as most of the people recruited to pay to click schemes are in low income areas in the developing world, it is unlikely that these countries will supply a large number of your potential customers.

So a quick how to:

Review the analytics of your site, to see where your clicks are coming from.

Review where the majority of your business comes from.

Hey presto match the two together and exclude the countries which are not generating business and are the potential source of click fraud

The Click Fraud Network produce an excellent heat map to graphically shown the largest sources of click fraud originate. This resource can be used as a tool in your geo-targeting.

(heatmap courtesy click fraud network)

Even if you are not a subject of click fraud, reducing access to your ads to countries which are not producing quality click through is a best practice in optimising your campaigns.