Time Zone Targeting to Exclude the Click Fraudster

In a previous post I discussed Geo-Targeting to exclude potential click fraud, in this post I expand upon that to add time zone targeting to exclude potential low quality clicks.

If the majority of your potential customers live and work in particular time zone, target your ads to only be shown during key times in that zone.

An example of this would be a UK company selling a B2B service.  The best time to target potential customers who will give real value to your campaign is during office hours, Monday to Friday.  So in this example, it would be prudent to only run the ads GMT 09:00 - 17:00.

This combats click fraud by presenting as small a time frame as possible to the click farms and click bots.  This does not of course exclude manual clicks from competitors in the same time zone.

Over and above click fraud, this method of time targeting also helps to improve the click quality and hopefully your conversion rate.

This method is not a cure for click fraud, but it should (to expand the metaphor) be one of the drugs in your medicine cabinet.

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(AF) Search Engine Marketing Magazine Search Marketing Standard